portandstarboard.supply/collections/electrical-and-electronics

The description is your ad in Google. Without one, Google writes it for you.

Start with the template they share: one fix speeds up all of them.

2 searches sit at positions 8-20, shown 7,256 times. Biggest: "stainless steel marine hardware" at #8.4. Add to what the page says.

2 searches sit at positions 8-20, shown 6,751 times. Biggest: "boat tail lights" at #14.3. Add to what the page says.

6 searches sit at positions 8-20, shown 6,066 times. Biggest: "boat hatch locks" at #9.6. Add to what the page says.

2 searches sit at positions 8-20, shown 5,730 times. Biggest: "marine wiring diagrams" at #9.5. Add to what the page says.

3 searches sit at positions 8-20, shown 5,617 times. Biggest: "boat steering" at #8.0. Add to what the page says.

/collections/rope-and-rope-accessories and /products/rope-cutting-blade are splitting it (shown 4,769 times). Merge one into the other, or link across.

/collections/exhaust-fans and /products/oscillating-fan-12v are splitting it (shown 3,915 times). Merge one into the other, or link across.

/collections/trailer-light-kits-and-tail-lights and /products/marpac-submersible-under-80-trailer-light-kit-7-0013 are splitting it (shown 3,498 times). Merge one into the other, or link across.

Shown 36,157 times in Google. See who it's really up against and how much of it is yours alone.

your homepage carries 3 topics (Boat parts, Marine parts, Boat supplies) - give the biggest its own page.

Shown 21,533 times in Google. See who it's really up against and how much of it is yours alone.

Shown 14,557 times in Google. See who it's really up against and how much of it is yours alone.

your homepage carries 3 topics (Boat parts, Marine parts, Boat supplies) - give the biggest its own page.

your homepage and /collections/anchoring-and-docking are splitting it - pick one to own it.

/collections/electrical-and-electronics and /collections/wiring-diagrams are splitting it - pick one to own it.

your homepage carries 3 topics (Boat parts, Marine parts, Boat supplies) - give the biggest its own page.

/collections/trailer-light-kits-and-tail-lights and /products/marpac-submersible-under-80-trailer-light-kit-7-0013 are splitting it - pick one to own it.

/products/groco-oil-change-system-3-port-12v and /products/jabsco-diy-oil-change-system-w-pump-and-3-5-gallon-bucket are splitting it - pick one to own it.

/collections/bimini-tops and /collections/tops-and-covers are splitting it - pick one to own it.

/collections/hardware-and-fasteners and /collections/quick-pins-and-fasteners-systems are splitting it - pick one to own it.

/collections/dock-steps-and-traction-tapes and /products/ancor-repair-tape-1-in-x-10-blue are splitting it - pick one to own it.

/collections/keel-cooler and /products/marpac-poly-keel-roller-12-in-7-1582 are splitting it - pick one to own it.

/collections/fold-down-seats-and-pedestal-seats and /collections/seating-and-pedestals are splitting it - pick one to own it.

/collections/search-lights and /products/jabsco-remote-control-for-search-light-135-sl are splitting it - pick one to own it.

/collections/exhaust-fans and /products/oscillating-fan-12v are splitting it - pick one to own it.

/collections/mooring-buoys-and-mooring-anchors and /products/taylor-made-22170-12-in-hard-skin-sur-moor-mooring-buoy are splitting it - pick one to own it.

/collections/dock-ladders-and-dock-cart and /products/marpac-drop-ladder-2-step-7-1635 are splitting it - pick one to own it.

/collections/bilge-and-centrifugal-pumps and /products/jabsco-mag-drive-centrifugal-pump-14gpm-110v-ac are splitting it - pick one to own it.

Work down the list as you go. Every map sharpens the whole site's picture.

Google compares your price with other stores selling the same product. Shoppers do too.

Products with problems show less, or not at all. Fix it in your product feed.

Products with problems show less, or not at all. Fix it in your product feed.

Products with problems show less, or not at all. Fix it in your product feed.

Products with problems show less, or not at all. Fix it in your product feed.

14 of those clicks were paid for. Check the price, the photos and the product page.

We guessed it's a sorting page. Your answer changes the advice.